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All Resources

Unlock the Proven Pricing Strategy Behind Today’s Top Digital Coaches

Struggling to figure out how to price your digital coaching programs, courses, or memberships?

This free downloadable guide walks you step-by-step through a value-based pricing strategy that helps you confidently price your coaching offers for maximum impact and income, without overthinking or underselling your worth.

What You’ll Learn Inside:

✅ The difference between selling information vs. transformation — and how to price each

✅ How to identify if your product is low-ticket, mid-ticket, or high-ticket (and why it matters)

✅ A complete pricing strategy blueprint used by 7-figure digital coaches

✅ How to price coaching programs ethically and confidently, even if you're just starting out

✅ The #1 mistake coaches make when pricing offers (and how to avoid it)

✅ Worksheets, pricing calculators, and real-world examples to help you apply everything immediately

Perfect For:

  • Digital coaches
  • Course creators
  • Consultants & service providers
  • Creators ready to move from content to transformation

If you’re building or scaling a coaching business, this is your go-to resource for creating an ethical, scalable, and profitable pricing system.

Frequently Asked Questions

1. Who is this pricing guide for?

This guide is perfect for coaches, consultants, course creators, and digital entrepreneurs who sell online programs, memberships, or services. Whether you're brand new or scaling a 6-figure offer, you'll learn how to price with clarity and confidence.

2. I already have coaching packages, will this still help me?

Yes! Even if you've already set your prices, this guide will help you validate, optimize, or reposition your offers based on real transformation value, not guesswork or market noise.

3. Does this work for both 1:1 coaching and digital products?

Absolutely. The guide breaks down low-ticket, mid-ticket, and high-ticket models, and includes specific strategies for 1:1 coaching, group programs, online courses, and memberships, including when and how to use subscriptions.

4. How fast can I implement what I learn in this guide?

Most coaches can start applying the strategies immediately. The guide includes worksheets, pricing calculators, and real-world examples to help you take action in real time.

Don’t Underprice Your Expertise.

Download this free pricing strategy guide now and start charging for the transformation you deliver.

Unlock For Free
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Menina Fortunato

"2 yrs ago, I joined Passion… I was broke with no offer. Now, $100k in revenue in the last 6 months."

Dance with Menina

Miranda Murry

"I chose Passion because it allows me to help myself and help others. With my own app, I can provide my clients with the tools they need to focus on the guest experience. And I can provide these tools at their fingertips where they can learn on their own time, on their own devices."

HospitalityConcierge

Jay Fenichel

"Those first 100 students turned into 15 high-ticket sales and laid the foundation for my upcoming app launch. I would not be in this position without Passion."

Study The Drums

Makinsey Chilcote

"I would get emails from Google and Apple and I knew they were dealing with it. I didn’t have to stress or worry about it. That allowed me to focus on the content creation and what I’m good at rather than the tech side that would have taken me a couple of years to learn."

Journey to Rise

Adam Frater

"A great option for people who don't want to give away a huge chunk of the pie to launch an app. It lets you create an app without any experience, get it online without paying for developers. Passion.io gives you back the power—gives you the control."

CALXTHENICS

Colin Hiles

"With my own branded app, I’m always available. I get updates, downloads, and feedback even when I’m working on something else. It’s gratifying to know I’m reaching my clients on their own terms and helping them change habits in a fun, easy, and fast way."

Habit Coach App

Allie Cooper

"Go through the process. Put in the time with Expert Unleashed and repeat that Challenge 2-3x to distill your message and product. I see so many people jumping ahead and being lost and this could be avoided by following the guide and not getting ahead of themselves."

CirquePlus

Melissa Neill

"Anyone can get to $10,000 per month, let me tell you, that was easy. So at Passion.io, you’ve got a process. If you follow it, it works."

BodyByBikini

Karen Stringer

"I’ve never had such engagement with my students. The completion rate for lessons is incredible. For me, the community has been a lifeline. I love, love, love my Passion community."

LSN: SWAHILI FOR HOAMIs

Joanna Hall

"This is a big shout-out of gratitude to the really impressive professionalism and constant support and guidance received by the Passion team for my app - It was featured in The Guardian. In particular, I want to thank Daniel Harvey for his incredible commercial insights and Jarret and Marta, JC & Priscilla have been so instrumental in helping me scale my App and launch."

WalkActive

Kamille Rose Taylor

"My audience really wanted one place to go that they could access easily from their phone when they’re traveling. And I wanted to build an app but I had no idea how and it was way too expensive. So that’s where Passion.io came along."

The Ultimate LYFE

Ellen Decker

"If you’re looking to grow and scale your business for a small investment - jump on Passion.io! There is truly nothing like it!! I got my investment back in one day after I launched my app. My life has changed ever since."

Fit in Twenty

Teresa Barcelo

"I chose Passion.io because of its purpose. Their desire to make the world a better place is 100% aligned with my intention."

toogie

Nicole North

"The app is a HUGE competitive advantage for me—not many leadership facilitators have access to this content that they can offer during in-person workshops as a continued education tool (and for after work and ongoing workshops)."

Whiteboard Learning

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