The overnight zero
When COVID-19 hit, Ellen's personal training income stopped entirely. She tried selling workouts through a website first. Clients bought, then struggled to stick with it: no structure, no reminders, no momentum.
Twenty minutes, in their pocket
With Passion.io she built Fit In Twenty: interactive 20-minute video workouts, an automated 6-week challenge, progress tracking, and push notifications that nudge a member the day they skip.
Earning while she sleeps
At $34.99 a month, with 250+ active subscribers, the app now does $37.5k in monthly revenue, and holds a 5-star rating on the App Store.
