PPassion.io VS TTeachable

Teachable sells your course.
Passion.io builds your app.

Both platforms help creators sell courses, downloads and coaching. The difference is what your students open afterward: Teachable's shared student app, or your own branded app with your name on the icon and the store listing. Here is the honest comparison, feature by feature, price by price.

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4.5 on Trustpilot · 1,800+ reviews 15,000+ apps launched $1B+ earned by creators
Updated July 4, 2026 · all prices and sources re-verified
The short answer

Passion.io and Teachable both sell online learning products. Teachable is course-first, with a low entry price, global payments and a shared student app. Passion.io is app-first: every plan includes the You AI Coach, interactive courses, community and push notifications, with your own App Store listing on the Expand plan. If the mobile brand matters, own the app.

Pick Passion.io if

You want your own app on every plan, your own App Store listing, and a mobile experience that compounds under your brand.

Pick Teachable if

You want a simple course platform, a lower starting price, tax handling and a shared student app without extra setup.

What actually happens after enrollment

Same lesson. Different name on the icon.

01The download
With Teachable, students download the Teachable app and log in to reach courses they bought from any Teachable school. With Passion.io, they download your app: your icon, your name, your listing.
02The reminder
Teachable's app can send course reminders, but the mobile shelf still belongs to Teachable. Your own app lets every push, habit prompt and community update reinforce your brand.
03The next offer
A course platform sells the product. An owned app keeps the relationship close enough to sell the next product, subscription or coaching offer without starting from cold attention again.
$0
extra cost for Teachable's shared student app, but no verified owned app listing option
7.5%
sales transaction fee on Teachable Starter; higher educator plans list 0%
15,000+
creator apps launched with Passion.io, each built around the creator's own brand
PPassion.io · your own app
Your Coaching App
Your name in the App Store
Your programMonthly
$49.00
Pay
Double-click to confirm
7:42
Tuesday, morning
PYour appnow
Lesson 2 is ready
The reminder carries your app name, your icon and your relationship.
Current streak
42 days
M
Maya finished Module 3
J
Jon posted in #wins: "First client signed!"
Course progress86%
Teachable · shared student app
Teachable mobile app
App Store
Teachable · shared student app
Your course
Available after student login
Home screen icon
Teachable's logo, not yours
Open Teachable
T
Teachable
New drip content is ready...
Teachable
T
Teachable
Your course reminder arrived...
Teachable
T
Teachable
Pick up where you left off...
Teachable
App Store search: your brand
Course found inside Teachable
Student access works · brand ownership stops short
What actually happens after enrollment

Same lesson. Different name on the icon.

01 · THE DOWNLOAD
They install Teachable, or they install you
Teachable gives students a shared app. Passion.io gives your brand the app icon.
$0
extra for Teachable's shared student app, but not your own App Store listing
02 · THE REMINDER
Whose name is on the push?
Shared app reminders work. Owned app reminders build memory under your brand.
7.5%
sales transaction fee on Teachable Starter; higher educator plans list 0%
03 · THE NEXT OFFER
Course sale vs customer relationship
An owned app keeps the next subscription, cohort or coaching offer one tap closer.
15,000+
creator apps launched with Passion.io
Feature by feature

Every feature. Honestly marked.

Teachable is a serious course platform, and we mark its boxes accordingly. The gaps all point at the same thing: whether the app belongs to your brand.

Passion.io
App-first
Teachable
Course-first
Build
Drag and drop course builder
No course caps5, 10, 50 or 100 products by plan1
Sales pages and website
Your own branded native app (iOS + Android)own listing from $599/mo (Expand)not verified as available2
Shared student mobile appyour own app insteadincluded free on all plans2
Interactive lessons, worksheets and check-insquizzes, certificates and course tools
Engage
Push notifications under your own brandfrom Teachable's app2
Community
Offline mobile viewingmobile-first app lessonslisted for the mobile app2
Habit and progress trackingstudent progress
AI coach for your customers, trained on your contentYou AI Coach, every plan-
Sell
One-time payments and subscriptions
In-app purchases in your own app-
Sales transaction feesexternal checkout available7.5% Starter, 0% above3
Global payments and tax handlingPassionPayment optionsglobal payments and taxes1
Integrated affiliate program-Builder and above1
Upsells and cart recoverylisted on plans1
Own
Your own App Store and Google Play listingshared Teachable app only2
Published price for your own store listing$599/mo, price on the pageno verified owned-app plan

1 Teachable plans, product limits and included features from teachable.com/pricing, July 2026.  2 Teachable describes the Teachable mobile app as included free on all plans, available on iOS and Android, with students downloading the app and logging in to access purchased courses. Source: teachable.com/mobile-app, July 2026.  3 Teachable lists a 7.5% sales transaction fee on Starter and 0% on Builder, Growth, Advanced and Custom, plus processing fees. Source: teachable.com/pricing, July 2026.

The pricing math

Cheap entry. Different ownership.

Teachable can be cheaper to start. The point is what that monthly bill buys: a shared student app, or your own app.

Teachable · Starter
Starter plan (annual)$29/mo
Shared Teachable appincluded
Sales transaction fee7.5%
Your own app listingnot sold
Own appNo
Own app included
Passion.io · Expand
Expand plan (annual)$599/mo
Own App Store listingincluded
Coursesno caps
You AI Coachincluded
Total$599/mo
Teachable · Advanced
Advanced plan (annual)$309/mo
Shared Teachable appincluded
Products100
Your own app listingnot sold
Own appNo
If your goal is simply to host a first course, Teachable's $29/mo Starter plan is a real advantage. If your goal is to own the mobile relationship, Teachable's price stays beside the point: the verified mobile product is the shared Teachable app, not your own listing.

List prices with annual billing, July 2026. Sources: teachable.com/pricing, teachable.com/mobile-app, passion.io/pricing.

What the switch bought one creator
$291,462
a month

Nicki Bianco, a hairstylist and trainer, moved her quiet membership site into her own app with Passion.io. 4,107 engaged subscribers later, it is a seven-figure business, launched in under 30 days.

Read her case study →
What customers say

Read both. We are comfortable with that.

Both platforms have public Trustpilot profiles. We link Teachable's right here, because the comparison should survive scrutiny.

Passion.io
4.5
1,800+ reviews on Trustpilot
Teachable
3.2
1,083 reviews on Trustpilot · July 2026
Amazing team and support
"Kleny, Iwan and the whole team are so helpful. I wasn't tech savvy at all... the technical support, helpfulness and kindness of the team is worth their weight in gold. So grateful for this platform!"
Lizzie StantonTrustpilot · June 2026
Amazing App!
"The step by step process that actually worked. Signed up my first cohort easily... Helped me to make a program I had been thinking about for 3 years. Really pleased with the results. My first cohort LOVED it!"
Tracy DriscollTrustpilot · June 2026
Exceptional customer service
"I panicked a bit when my app wasn't up to date... They made the process easy, went above and beyond to help me and also reassure me. I went from a state of panic to feeling like everything was going to be okay."
Leading Edge HypnoTrustpilot · May 2026

Want more? Browse the full review wall, or read every last one on Trustpilot.

The honest part

Sometimes Teachable is the right call.

A comparison page you can trust has to be able to say that. Here is where each platform genuinely wins.

Teachable wins when

  • Price of entry matters most. Starter is $29/mo billed annually, even with a 7.5% transaction fee.
  • You want simple course setup. Teachable's course builder, certificates, tax handling and payments are built for straightforward selling.
  • A shared app is enough. If students opening Teachable's app works for your brand, you can avoid app setup entirely.

Passion.io wins when

  • Retention is your ceiling. Streaks, push notifications, habit tracking and community live where your customers already look every day.
  • You want to own the shelf. Your name in the App Store, on every plan, not inside a shared student app.
  • Coaching is the product. Interactive lessons plus an AI coach trained on your content, working while you sleep.
Making the move

Switching is smaller than it feels.

Moving from a course platform to an app sounds heavy. It comes down to three steps.

01

Bring your content

Your videos, PDFs and course structure drop into the drag and drop builder. Rebuilding is the easy part, and usually the moment lessons become interactive.

02

Meet your onboarding team

Real humans walk you through app setup, your App Store and Google Play listings, and the first launch. Passion Academy training on building, marketing and selling comes with every plan.

03

Decide with a safety net

Every plan carries a 30-day money-back guarantee. Build the app, put it in front of real customers, then decide.

Start your app →
30-day money-back guarantee · cancel anytime
Questions

Frequently asked questions

Is Passion.io a good alternative to Teachable?
Yes, if you want the learning business to live inside your own branded app. Teachable is strong for straightforward course creation, global payments and a shared student app. Passion.io is app-first: every plan includes your own iOS and Android app with interactive courses, community, push notifications and an AI coach trained on your content.
Does Teachable offer a branded mobile app?
No verified Teachable page lists a creator-owned branded app or your own App Store and Google Play listing. Teachable offers the Teachable mobile app, included free on all plans, where students log in and access courses purchased from Teachable schools. Passion.io includes your own branded app from $99/mo.
How much does Passion.io cost compared to Teachable?
Passion.io plans start at $99/mo (Launch); your own store listing comes with Expand at $599/mo, price on the page. Teachable Starter is $29/mo billed annually with a 7.5% transaction fee, Builder is $69/mo, Growth is $139/mo and Advanced is $309/mo, but those prices include Teachable's shared student app, not your own app. List prices, July 2026.
Can I move my courses from Teachable to Passion.io?
Yes. You bring your videos, PDFs and course structure into Passion.io's drag and drop builder, and the onboarding team walks you through app setup and your App Store and Google Play listings. Every plan carries a 30-day money-back guarantee, so you can rebuild and decide with a safety net.
Does Teachable charge transaction fees?
Yes on Starter: Teachable lists a 7.5% sales transaction fee on Starter and 0% sales transaction fees on Builder, Growth, Advanced and Custom. Standard payment processing fees still apply. Source: teachable.com/pricing, July 2026.
Where does Teachable genuinely win?
Teachable is a fair choice when you want a lower entry price, a simple course setup, built-in tax handling and a student mobile app without extra setup. The tradeoff is ownership: the mobile experience is Teachable's app, not your own branded App Store listing.
What is the You AI Coach?
Every Passion.io plan includes a context-aware AI coach trained on your content, so your members get 24/7 personalized guidance inside your app. Teachable offers creator-side AI features, but we did not verify a customer-facing AI coach trained on your content.

Give your work
a home on their phone.

Your branded app, the You AI Coach, and real humans behind you.
Own App Store listing from the Expand plan.

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