A decade of tech, not teaching
Jay Fenichel started his brand, The Drummers Almanac, to help his 4,000+ students improve, drawing on skills he built gigging and touring with a range of artists. He modelled his lessons on workout programs, building practice routines one tempo at a time.
The teaching was easy. The tech was not. Jay started his first membership website in 2012 and went through developer after developer for two years, and it still did not work right. He spent years and thousands of dollars while competitors flooded the market, and some even copied his concepts while no one knew who he was.
Building the audience, then the app
Jay is not one to give up. He went all-in on social media and grew to 49,000+ on Instagram, over 100,000 on TikTok, and more than 50,000 on YouTube.
He knew a mobile app was the next step. He moved to Passion.io so he could stay in his genius zone, teaching and creating, instead of fighting app development that had been his nemesis for a decade.
What changed
When Jay launched his first course inside his own app, he had over 100 applicants. Those first students turned into 15 high-ticket sales and laid the foundation for his app launch.
His favourite feature is the community, which mirrors social media inside his own business. He stopped wasting time and money on expensive developers and finally built his community his way.
