Passion.io vs Thinkific (2026): the price on the page

The short answer

Passion.io and Thinkific both let you sell courses and communities. Thinkific is learning-commerce first, with strong site, course and B2B features. Passion.io is app-first: every plan includes the You AI Coach, interactive courses, community and push notifications, with your own App Store listing on the Expand plan. If the app is central, included beats added.

Pick Passion.io if

You want your own app from day one, clear pricing and mobile retention features built into the core plan.

Pick Thinkific if

You want a mature course and site builder, unlimited courses, Plus-level B2B features, and the app can be a later add-on.

What actually happens after the sale

Same course. Different line item.

01The plan

On Thinkific, the core course plan and the branded app are separate decisions. On Passion.io, the app is part of the plan from the start.

02The add-on

Thinkific's Branded Mobile is listed as a $199/mo add-on, or included with select Plus contracts. That is a real app, but it is not the default economics.

03The habit

Once your app is live, the real job is daily return: push notifications, streaks, community and coaching prompts, under your brand, in the place members already check.

€36

Thinkific Basic annual price shown in our July 2026 fetch, before any app add-on

$199

monthly Thinkific Branded Mobile add-on, or included on select Plus contracts

$599

Passion.io Expand: your own store listing, price printed on the page

PPassion.io · included app

Your Coaching App

Included with your plan

Your programMonthly

$49.00

Pay

Double-click to confirm

7:42

Tuesday, morning

PYour appnow

Your next lesson is ready

No add-on math. Just your app, active on their phone.

Current streak

42 days

Maya finished Module 3

Jon posted in #wins: "First client signed!"

Course progress86%

Thinkific · app add-on

Thinkific admin · Mobile App

Core plan

Basic, Start, Grow or Plus

Branded Mobile

Separate add-on or select Plus

Store listing

Available after activation

Activate Mobile App

Branded Mobile App

$199/mo add-on listed on pricing...

Add-on

Plus

Included on select contracts...

Custom

Site builder

Course pages and checkout...

Web

Mobile economics

Plan + app add-on

The app exists · the line item matters

What actually happens after the sale

Same course. Different line item.

01 · THE PLAN

The course plan is only step one

Thinkific separates the core platform from Branded Mobile. Passion.io includes the app.

€36

Thinkific Basic annual price shown in our July 2026 fetch, before any app add-on

02 · THE ADD-ON

The app is a separate line item

Thinkific Branded Mobile is listed as a $199/mo add-on, or included on select Plus contracts.

$199

monthly Thinkific Branded Mobile add-on

03 · THE HABIT

Retention needs the phone

Push notifications, streaks and community work best when the app is already core to the product.

$99

Passion.io Expand: your own store listing, price printed on the page

Feature by feature

Every feature. Honestly marked.

Thinkific has real strengths, especially course depth, site building and Plus features. The mobile gap is simpler: included app versus paid add-on.

	Passion.io App-first	Thinkific Learning-commerce
Build
Drag and drop course builder
Unlimited published courses		all plans¹
Sales pages and website		strong site builder
Your own branded native app (iOS + Android)	own listing from $599/mo (Expand)	$199/mo add-on or select Plus²
Communities		1, 1, 3, unlimited by plan¹
Digital downloads, coaching and webinars
Engage
Push notifications from your own app		with Branded Mobile²
Community newsfeed inside your own app		with Branded Mobile²
Habit and progress tracking		progress reports
AI coach or assistant trained on your content	You AI Coach, every plan	AI teaching assistant on Plus¹
SCORM and learning paths	-	Plus¹
Sell
One-time payments and subscriptions
In-app purchases in your own app		with Branded Mobile²
Order bumps and upsells
Affiliate reporting	-	listed in sales tools¹
Payment processing	PassionPayment options	Thinkific Payments 2.9%¹
Own
Your own App Store and Google Play listing		with Branded Mobile²
Published price for your own store listing	$599/mo, price on the page	plan plus $199/mo add-on²

¹ Thinkific plan prices and feature matrix from thinkific.com/pricing, July 2026. Our fetch displayed localized EUR plan pricing and listed Basic at €36/mo billed annually. ² Thinkific Branded Mobile is listed as a $199 USD/mo add-on, or included at no additional cost with select Thinkific Plus plans. Sources: Thinkific pricing and Thinkific Branded Mobile, July 2026.

The pricing math

The app is the difference.

Thinkific's app is real. The question is whether it is included by default or added after the platform plan.

Thinkific · Basic + app

Basic plan (annual, localized)€36/mo

Branded Mobile add-on$199/mo

Published coursesunlimited

You AI Coach-

App pathPlan + add-on

App included

Passion.io · Expand

Expand plan (annual)$599/mo

Own App Store listingincluded

Coursesno caps

You AI Coachincluded

Total$599/mo

Thinkific · Plus

Plus contractcustom

Branded Mobileselect contracts

SCORM, SSO, SLAPlus

Published coursesunlimited

TotalCustom

Thinkific deserves credit: Branded Mobile is a real white-labeled app product. The pricing question is narrower. On Passion.io, the app is in the starting plan. On Thinkific, it is listed as a $199/mo add-on or a select Plus-contract inclusion.

Sources: thinkific.com/pricing, Thinkific Branded Mobile, passion.io/pricing, July 2026.

What customers say

Read both. We are comfortable with that.

Both platforms have public Trustpilot profiles. We link Thinkific's right here, including the review-count caveat Trustpilot shows.

Passion.io

4.5

1,800+ reviews on Trustpilot

Thinkific

2.0

858 reviews on Trustpilot · July 2026

Amazing team and support

"Kleny, Iwan and the whole team are so helpful. I wasn't tech savvy at all... the technical support, helpfulness and kindness of the team is worth their weight in gold. So grateful for this platform!"

Lizzie StantonTrustpilot · June 2026

Amazing App!

"The step by step process that actually worked. Signed up my first cohort easily... Helped me to make a program I had been thinking about for 3 years. Really pleased with the results. My first cohort LOVED it!"

Tracy DriscollTrustpilot · June 2026

Exceptional customer service

"I panicked a bit when my app wasn't up to date... They made the process easy, went above and beyond to help me and also reassure me. I went from a state of panic to feeling like everything was going to be okay."

Leading Edge HypnoTrustpilot · May 2026

Want more? Browse the full review wall, or read every last one on Trustpilot.

The honest part

Sometimes Thinkific is the right call.

A comparison page you can trust has to be able to say that. Here is where each platform genuinely wins.

Thinkific wins when

Course infrastructure is the job. Unlimited courses, site building, communities and analytics are strong out of the box.
B2B learning matters. Plus adds SSO, SCORM, learning paths, CRM integrations and dedicated support.
You want to add the app later. Branded Mobile exists as a real add-on, so you can stage the investment.

Passion.io wins when

The app is the strategy. Your branded iOS and Android app is included from the first plan, not deferred to an add-on.
Retention is your ceiling. Streaks, push notifications, habit tracking and community live where your customers already look every day.
Coaching is the product. You AI Coach is included on every plan and works inside your app.

Making the move

Switching is smaller than it feels.

Moving from a learning platform to an app-first platform comes down to three steps.

Bring your content

Your videos, PDFs and course structure drop into the drag and drop builder. Rebuilding is the easy part, and usually the moment lessons become interactive.

Meet your onboarding team

Real humans walk you through app setup, your App Store and Google Play listings, and the first launch. Passion Academy training on building, marketing and selling comes with every plan.

Decide with a safety net

Every plan carries a 30-day money-back guarantee. Build the app, put it in front of real customers, then decide.

Start your app →

30-day money-back guarantee · cancel anytime

Questions

Frequently asked questions

Is Passion.io a good alternative to Thinkific?

Yes, if your priority is owning the mobile relationship from the first plan. Thinkific is a capable learning commerce platform with strong course, site and community tools. Passion.io is app-first: every plan includes the You AI Coach, interactive courses, community and push notifications, with your own App Store listing on the Expand plan.

Does Thinkific offer a branded mobile app?

Yes. Thinkific offers Branded Mobile as an add-on to a Thinkific subscription for $199 USD/month, or included at no additional cost with select Thinkific Plus plans. Passion.io includes your own branded app on every plan, starting at $99/mo billed annually.

How much does Passion.io cost compared to Thinkific?

Passion.io plans start at $99/mo billed annually; your own store listing comes with Expand at $599/mo, price on the page. In our July 2026 fetch, Thinkific Basic displayed at €36/mo billed annually, and Branded Mobile was listed separately at $199 USD/month, or included on select Plus contracts. List prices vary by region.

Can I move my courses from Thinkific to Passion.io?

Yes. You bring your videos, PDFs and course structure into Passion.io's drag and drop builder, and the onboarding team walks you through app setup and your App Store and Google Play listings. Every plan carries a 30-day money-back guarantee, so you can rebuild and decide with a safety net.

Does Thinkific have unlimited courses?

Yes. Thinkific lists unlimited published courses on Basic, Start, Grow and Plus. That is a real Thinkific strength. The mobile-app difference is not course volume, it is whether your branded app is included by default or added as a separate $199/mo line item.

Where does Thinkific genuinely win?

Thinkific is a fair choice when you want a strong site builder, unlimited courses, a 30-day free trial, a larger learning-commerce feature set, or Plus-level B2B features such as SSO, SCORM and dedicated customer success.

What is the You AI Coach?

Every Passion.io plan includes a context-aware AI coach trained on your content, so your members get 24/7 personalized guidance inside your app. Thinkific describes an AI teaching assistant on Plus, while Passion.io includes You AI Coach on every plan.

Branded Customer
Coaching App

Thinkific adds the app.
Passion.io includes it.

Same course. Different line item.

Same course. Different line item.

Every feature. Honestly marked.

The app is the difference.

Read both. We are comfortable with that.

Sometimes Thinkific is the right call.

Thinkific wins when

Passion.io wins when

Switching is smaller than it feels.

Bring your content

Meet your onboarding team

Decide with a safety net

Frequently asked questions

Give your work
a home on their phone.

Same course. Different line item.

Same course. Different line item.

Every feature. Honestly marked.

The app is the difference.

Read both. We are comfortable with that.

Sometimes Thinkific is the right call.

Thinkific wins when

Passion.io wins when

Switching is smaller than it feels.

Bring your content

Meet your onboarding team

Decide with a safety net

Frequently asked questions

Give your worka home on their phone.

Give your work
a home on their phone.