For coaches

Great coaching doesn't scale.
Your own app does.

Your programs, check-ins, community and an AI coach trained on your method, in your clients' pockets. Built in a drag and drop builder, published under your name in the App Store and Google Play. No code.

Create my coaching app → Explore the features
4.5 on Trustpilot · 1,800+ reviews 15,000+ apps launched 2M+ paying app users
Updated July 3, 2026 · all prices and sources re-verified
The short answer

Passion.io is the app builder for coaches: it turns your programs, habit tracking and community into your own branded iOS and Android app, with an AI coach trained on your content, from $99/mo. If your growth is capped by 1:1 hours, the app scales your accountability without scaling your calendar.

A client's day in your app

You coach once. It coaches daily.

017:00 · The check-in
Your push notification lands on the lock screen before the excuses wake up. Today's session, the habit tracker, the streak they don't want to break. Accountability without you sending a single text.
0223:40 · The wobble
The moment clients quietly quit is never in a session, it is at midnight. The You AI Coach answers in your method, trained on your content, included in every plan. You are asleep. Your coaching isn't.
03Day 42 · The renewal
A streak, visible progress and a community they belong to. Clients who feel coached daily do not churn monthly. That is the whole business model of an app.
70%
of all media is consumed on the phone. Your coaching should live there too
24/7
the You AI Coach guides clients in your method, on every plan
$37.5k+
monthly revenue: Ellen Decker's Fit In Twenty, 60+ paying users, one app
7:00
Monday, morning
PYour appnow
Day 12: mobility session 🔥
11 days done. 8 minutes today, before coffee.
Current streak
11 days
You AI Coach · 23:40
I'm way off plan this week. Honestly thinking about stopping.
One bad week is data, not a verdict. Your plan says we rebuild with the 10-minute reset tomorrow at 7:00. I moved it to your home screen. Deal?
…deal.
Program progress86%
Current streak
42 days
Next block unlocks tomorrow
Membership renews · $49/mo
Keep my streak
A client's day in your app

You coach once. It coaches daily.

01 · 7:00 THE CHECK-IN
Accountability before excuses
Your push notification lands on the lock screen: today's session, the habit tracker, the streak they don't want to break.
70%
of all media is consumed on the phone
02 · 23:40 THE WOBBLE
Your coaching answers at midnight
Clients quit quietly at midnight, not in sessions. The You AI Coach answers in your method, trained on your content.
24/7
You AI Coach, included on every plan
03 · DAY 42 THE RENEWAL
Coached daily, not churned monthly
A streak, visible progress and a community they belong to. That is the business model of an app.
$37.5k+
monthly revenue: Fit In Twenty, 60+ paying users, one app
The coach's toolkit

Everything a program needs. One app.

Every tool below is included in your app on every plan. No plugins, no duct tape, no code.

Create

Programs that respond

Interactive courses with worksheets, quizzes and calculators, goal and habit tracking, drip content and on-demand video. Built in the drag and drop builder, usually in an afternoon per program.

Engage

Accountability on autopilot

Push notifications from your own app, streaks and check-ins, an in-app community, live streaming and offline sync. Plus the You AI Coach, answering in your method around the clock.

Monetize

Recurring revenue built in

Subscriptions and one-time payments, in-app purchases, upsell funnels and app insights. Your pricing, your funnel, your App Store listing, your name on the shelf.

The build math

What a coaching app actually costs.

The old way was an agency quote. The new way is a subscription, with your own store listing on the Expand plan.

Custom agency build
Development$40,000+
Time to launch6+ months
Updates and maintenanceextra
AI coach—
Upfront$40k+
Store listing · price on the page
Passion.io · Expand
Expand plan (annual)$599/mo
Own App Store listingincluded
Typical time to launchunder 30 days
You AI Coachincluded
Total$599/mo

Sources: passion.io/pricing (July 2026); agency cost and timeline ranges as published on passion.io/use-cases/coaches. 30-day money-back guarantee on every plan.

What one coach built
$291,462
a month

Nicki Bianco, a hairstylist and trainer, moved her quiet membership site into her own coaching app with Passion.io. 4,107 engaged subscribers later, it is a seven-figure business, launched in under 30 days.

Read her case study →
Coaches on Trustpilot

Built by coaches who aren't technical.

Real reviews, linked to the source. Rated 4.5 from 1,800+ reviews.

Amazing App!
"The step by step process that actually worked. Signed up my first cohort easily… Helped me to make a program I had been thinking about for 3 years. My first cohort LOVED it!"
Tracy DriscollTrustpilot · June 2026
Deep in my app building journey
"I feel supported and excited to create the THING that will not only change my life BUT all of the women that come into my world. I look forward to completing this process."
Cristina ClarkTrustpilot · March 2026
Exceptional customer service
"I'm not good with technology and it gives me a bit of anxiety. They made the process easy, went above and beyond to help me and also reassure me. Nellie made my day."
Leading Edge HypnoTrustpilot · May 2026

Want more? Browse the full review wall, or read every last one on Trustpilot.

Questions

Frequently asked questions

How do I create a coaching app without coding?
With Passion.io you build your coaching app in a drag and drop builder: upload your program videos and worksheets, turn them into interactive lessons with goal tracking and check-ins, add your community, and publish to the App Store and Google Play under your own name. No code, and the onboarding team walks you through your store listings.
How much does it cost to build a coaching app?
A custom agency build typically costs $40,000+ and takes 6 or more months. With Passion.io, plans start at $99/mo billed annually and your own store listing comes with the Expand plan ($599/mo); creators typically launch in under 30 days. Every plan carries a 30-day money-back guarantee. See pricing.
Can my clients track habits and progress in the app?
Yes. Goal and habit tracking, interactive check-ins, streaks and course progress are built in, and push notifications from your own app keep clients accountable between sessions.
What is the You AI Coach?
Every Passion.io plan includes a context-aware AI coach trained on your content, so your clients get 24/7 personalised guidance inside your app, in your method, even when you are asleep. Higher tiers include more Conversational AI words per month.
How long does it take to launch a coaching app?
Most creators launch in under 30 days. Nicki Bianco moved her membership site into her own app in under 30 days with Passion.io's onboarding support, and her app now generates $291,462 a month.
Do I need a big audience before building my app?
No. An app works at every size because it deepens what each client pays and how long they stay. Ellen Decker's Fit In Twenty reached $37.5k+ in monthly revenue serving 250+ paying subscribers through a single app.

Put your coaching
where their day happens.

Your branded app, the You AI Coach, and real humans behind you.
Own App Store listing from the Expand plan.

Create my coaching app → Compare us to Kajabi